Choosing Quality in Organic & Natural Makeup Brands

Natural Organic Makeup Brands

Many people are starting to become more conscious of the chemicals that they put on their skin. Natural & Organic makeup brands have been popping up all over the place and it’s not hard to see why. And natural ingredients such as coconut oil, jojoba oil, and shea butter are making a major comeback in cosmetic products because they promote healthy skin and hair growth while nourishing your body from within.

Natural & Organic makeup companies use these ingredients as well as others like hempseed extract, aloe vera extract, lavender essential oil, tea tree essential oils and even raw honey! Here is a list of just some of the Natural & Organic Makeup Brands that we love:


Natural & Organic | Natural & USDA-certified organic ingredients, safe synthetics

Best For | Multi-use sticks, serum foundations

Eco-Friendly | Sustainable & eco-friendly packaging, recycling program

Ethical | Cruelty-free, vegan-friendly

Price Range | $24 (eye primer) – $54 (foundation)

ILIA is a natural organic makeup brand that provides high-quality, eco-friendly products. Their cosmetics are made with plant extracts and oils, so they’re free of harmful chemicals like parabens and synthetic fragrances. ILIA has an extensive line of foundations, concealers, lipsticks, liners and more in matte or satin formulas to suit any skin tone. They also offer vegan options for those who prefer not to use animal byproducts or other harsh ingredients found in traditional cosmetics. ILIA has grown since its inception in 2011, but the founders continue to inspire people with their mission of using sustainable ingredients and cruelty-free practices.

RMS Beauty

Natural & Organic | Raw, food-grade, and organic ingredients

Best For | Concealer & highlighters 

Eco-Friendly | Recyclable & reusable packaging

Ethical | Cruelty-free, nano-free

Price Range | $18 (coconut cream) – $52 (cover-up foundation)

RMS Beauty is a natural organic makeup brand. Their products are made with pure, non-toxic ingredients and they use sustainable packaging. The company believes in the power of using pure and organic ingredients to create cosmetics that are safe, healthy and beautiful without compromising quality. They have recently released their first vegan product line with an entire range of lipsticks from light pink to deep reds as well as other items such as concealer, blush, nail polish and more! The company’s mantra is “skin first.” Products are all made with sustainable ingredients and cruelty free animals are not used to test the product.

100% Pure

Natural & Organic | Naturally pigmented, nontoxic ingredients

Best For | Fruit-pigmented lip & cheek tint

Eco-Friendly | Recycled packaging

Ethical | Cruelty-free, gives back

Price Range | $7 (lip balm) – $55 (palette)

Founded in 2004, 100% Pure is a brand that offers natural and organic makeup products. The company’s mission is to create high-quality cosmetics without the use of any chemicals or artificial ingredients. All of their beauty products are made with naturally derived ingredients and essential oils. Their core values include sustainability, social justice, and environmentalism. They support Fair Trade practices by buying from artisans who partake in Fair Trade work on behalf of their community members. Their cosmetics are made of only the finest ingredients without any harsh chemicals or synthetic substances. You’ll be able to feel confident in your appearance knowing that you’re using a product that is safe for your body and good for the environment.

Juice Beauty 

Natural & Organic | Natural & USDA-certified organic ingredients

Best For | Tinted moisturizer

Eco-Friendly | Local sourcing, recycled packaging, solar & wind power operations

Ethical | Vegan, cruelty-free, gives back

Price Range | $10 (SPF lip moisturizers) – $44 (serum foundation)

Juice Beauty is a brand that takes pride in their use of natural and organic ingredients. They create makeup for most skin types, including sensitive skin. The company’s goal is to create products with ingredients that are gentle on skin and the environment. With their products, you’ll get the best of both worlds: radiant skin that feels good too! Juice Beauty offers foundations, lip glosses, eye shadows, mascaras, concealers and more. When you wear Juice Beauty you will instantly feel better about yourself knowing that what you’re wearing is good for both your health and appearance!


Natural & Organic | Botanical formulas & safe synthetics

Best For | Cream blush & highlighter duos, lipsticks & glosses

Eco-Friendly | Botanically based skin care

Ethical | Cruelty-free, vegan-friendly

Price Range | $18 (tinted lip balm) – $42 (face oil foundation)

Kosas is a natural organic makeup brand that provides consumers with quality products that are eco-friendly and sustainable. They have a full range of products- from foundation to mascara and eyeliner, so it is easy to find what you need. Kosas also has a large selection of vegan brushes for flawless application each time! It’s no secret that many people are going green with their beauty routine these days and Kosas provides something for everyone- even those with sensitive skin. Not only do they offer amazing cosmetics, but also hair care products like shampoo and conditioner to complete your beauty routine!


Natural & Organic | Natural & USDA-certified organic formulas

Best For | Multi-use products

Eco-Friendly | Waterless formulas, FSC certified & recyclable packaging, solar- & wind-powered lab

Ethical | Cruelty-free, made in the USA, gives back

Price Range | $18 (lip gloss) – $50 (illuminating primer)

Vapour products are 100% organic, natural and non-toxic. Unlike most makeup brands on the market today, Vapour makes its products with ingredients found in nature such as plant extracts, essential oils and botanical butters. The result is a line of cosmetics that deliver ample coverage while being gentle to your skin at the same time. In addition to their full line of skincare and makeup products, they also offer a variety of accessories from brushes to zippered pouches perfect for travel or organization. They are committed to creating products with natural, pure ingredients and sustainable practices. Vapour’s mission is to make beauty accessible for everyone without sacrificing quality!

W3LL People

Natural & Organic | Natural & plant-based ingredients

Best For | Minimalist makeup

Eco-Friendly | Sustainable practices, EWG verified

Ethical | Cruelty-free, made in the USA

Price Range | $9.99 (mini mascara) – $30 (moisturizer with SPF)

W3LL People is a natural organic makeup brand that goes beyond the standard vegan and cruelty-free labels. The products are made with sustainable, natural ingredients in order to replace harmful chemicals in our everyday lives. With so many options for personal care these days, it can be hard to know what’s safe and what isn’t. But W3LL People wants you to feel good about your beauty routine again by offering high quality products without sacrificing your skin or the environment. They don’t use any animal-derived ingredients and they’re committed to using only clean formulas without harsh chemicals like sulfates, parabens, or phthalates. I love how light it feels on my skin and how great it looks!

Alima Pure

Natural & Organic | Natural, nontoxic ingredients

Best For | Powder foundations & primers

Eco-Friendly | Carbon-free, reusable packaging, renewable energy-powered

Ethical | Certified B Corp, cruelty-free, gives back

Price Range | $14 (eyeshadow) – $46 (liquid primer) 

Alima Pure offers many different products for your skin, including moisturizers, cleansers, and sun care. All of their products are vegan friendly and free from harmful chemicals like phthalates or parabens. Alima also offers an extensive selection of colors so you can find the perfect shade for you! Their website has information on how to properly take care of your skin as well as tips on what shades will work best with your complexion. The company strives to use only the finest quality ingredients in their products, and rely on natural extracts like lavender, chamomile, and aloe vera for soothing aromatherapy benefits. If you’re looking for cosmetics that are cruelty free and vegan friendly – Alima Pure would be your best choice! 

Au Naturale

Natural & Organic | Nontoxic & USDA-certified organic ingredients

Best For | Bold lip colors

Eco-Friendly | Ethically sourced & purely processed colorants, recyclable packaging

Ethical | Cruelty-free, vegan, made in the USA

Price Range | $15 (tinted lip oil) – $42 (foundation)

Au Naturale is a natural organic makeup brand that creates beautiful, high quality cosmetics. They have been voted as one of the best eco-conscious brands by PETA and are cruelty-free. Au Naturale embraces a philosophy of well being for themselves, their customers and the planet. As an alternative to synthetic ingredients, they use plant based formulas with pure essential oils to create products that are safe for all skin types without irritation or clogging pores. Products include lipsticks, eye shadows, blushes and much more! If you’re looking for safe alternatives to your favorite brands, this might be the perfect place for you!

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Finding the right makeup brand can be difficult and time-consuming. The organic & natural makeup brands we’ve listed above will help you find the best quality products that are perfect for your skin type without compromising on beauty. Have you tried any of these brands? What do you think about them? Share in the comments below at SenseOrient!

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