25 Top Luxury Watch Brands You Should Know

Designer Moon Phase Luxury Watch

When it comes to luxury watches, there are a few brands that immediately come to mind. Rolex, Omega, and Cartier are all instantly recognizable for their quality craftsmanship and timeless designs.

However, what many people don’t know is that the watch market is constantly changing–new brands emerge while others fall from grace as fads fade away. In our countdown of the top 25 luxury watch brands in 2024, you’ll see some old favorites alongside new and upcoming names that we predict will be worth your time!


Rolex is one of the most popular luxury watch brands in the world and they are known for their variety of styles, features, and prices.

The company was founded in 1905 by Hans Wilsdorf who began with designing a wristwatch that could be sold to people on a budget and quickly grew his customer base.

Today Rolex is renowned for its luxurious timepieces which range from extravagant diamond-encrusted watches costing millions of dollars to simple designs like the Rolex Submariner. Whether you’re looking for a stylish addition to your wardrobe or want something more practical, there’s definitely a model out there for you!


Omega is one of Swiss luxury watch brands, and the company has been around for more than 150 years.

The brand watches are coveted by collectors worldwide; some rare models even sell for hundreds of thousands of dollars at auction.

The company’s history as a maker of precision timepieces can be traced back to 1848, when Louis Brandt established his workshop in La Chaux-de-Fonds. It was there that he created his first chronograph wristwatch which would become the world’s first commercially available wristwatch.

Omega watches are a symbol of luxury and class. The long history of this brand makes them one of the most trusted watch brands in the world. Their timepieces have been worn by some of the world’s most powerful people including US presidents, astronauts, kings and queens. Omega is not only known for their high-end watches; they also offer a variety of jewelry pieces that can dress up any outfit or suit.


The name Cartier is synonymous with luxury and quality. From the watches they produce to their jewelry, there’s something for everyone.

The company started in 1847 by Louis-Francois Cartier, a contemporary of Louis Vuitton and founder of the first French luxury goods store that catered to royalty.

Cartier watches are one of the most popular brands in the world and they have been a staple for many years. Known for their reliable workmanship, Cartier offers an extensive selection of timepieces to suit your needs.

The Cartier watch brand has been around for over 150 years. They are known for their bold and beautiful designs, as well as their excellent craftsmanship. There are many different types of watches to choose from, so finding the perfect one for you will be easy.

Today, Cartier has over 300 stores worldwide as well as an online store where you can buy many of their products including: watches, men’s items, women’s items, jewelry and more!


Montblanc, a German company that was founded in 1906 by Alfred Nehemias, is one of well-known luxury watch brands in the world that has been making some great advances in the watch industry.

The brand watches are among the most luxurious and expensive in the world. They are often sought after by collectors and investors alike, as they have become iconic symbols of prestige. 

They have a wide variety of watches, but are best known for their chronographs and complicated timepieces. Montblanc has been worn by many celebrities and royals over the years including Queen Elizabeth II, Princess Diana, Marilyn Monroe, Madonna, and Angelina Jolie. Their watches range from $650 to more than $100000 so they can meet anyone’s budget!

In addition to watches they also sell jewelry, clothing, and other luxury items. They have won over 200 awards for their products including best watch brand at the Watch Awards 2017 as well as many others!


Chopard is another one of Swiss luxury watch brands. It was founded by Louis-Ulysse Chopard in 1860, in the village of Les Ponts-de-Martel, Switzerland.  

In 2000, it became part of the Richemont group and has been producing watches ever since. The company’s headquarters are now located at Saint Jean d’Illiers near Paris.

One of their most famous watches is called “Happy Sport,” which features a round dial with an Arabic numeral 12 and black hands on white background to create contrast for better visibility while driving, swimming or playing sports outdoors in low light conditions.

If you’re looking for high quality yet affordable watches then look no further than this Swiss company!

Patek Philippe

As one of luxury watch brands with a long history of producing the finest timepieces in the world, Patek Philippe has built its reputation on quality and craftsmanship.

Started by Antoni Patek and Adrien Philippe in 1839, it was originally called “Patek & Co.” The company’s first major breakthrough came when they developed an innovative method for winding pocket watches: instead of having to unscrew the bezel from the case each day to wind it up, their design had a small hole near 12 o’clock through which a finger could be inserted to set off an internal mechanism that would automatically wind up the mainspring. This became known as “the keyless work.” 

The luxurious Patek Philippe watches are made with care and precision. They are beautifully designed timepieces that have been worn by many famous people including Catherine Zeta-Jones, Michelle Obama, Angelina Jolie, and David Beckham.

The company is now owned by the Stern family which means that they will be around for a long time to come.


Blancpain, which is one of the oldest Swiss watch manufacturers in Switzerland with a history that dates back to 1735. They are known for their high-end watches and jewelry. Blancpain’s most iconic model is the Fifty Fathoms Bathyscaphe diver’s watch designed by Jacques-Yves Cousteau.

The Blancpain family has been making watches since 1735 and continues to innovate in the industry today. Blancpain watches are known for their high-quality craftsmanship, innovation, and attention to detail. These timepieces have traditionally targeted the elite of society but now they make watches available to a wider audience at more affordable prices.

Blancpain’s timepieces can be seen on the wrists of many celebrities such as Jay-Z and Kanye West. One particular model they offer is the Fifty Fathoms Bathyscaphe Flyback Chronograph Limited Edition watch which sells for around $25,700 USD.

IWC Schaffhausen

The International Watch Company, or IWC Schaffhausen, is a Swiss company that produces the finest watches in the world. They are known for their high-quality timepieces and have been producing them since 1868. Thus featured as one of best and luxury watch brands around the world.

In addition to being masters of watches they are also experts at creating sports-related objects such as table tennis balls and fishing reels. They make amazing watches for both men and women with an emphasis on quality and design.

The company has an iconic design style with traditional colors like black, white, yellow gold and steel blue. These colors signify elegance and sophistication which differentiates them from other brands in this industry.

Audemars Piguet

Audemars Piguet is one of the oldest Swiss watch manufacturers, founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet.

The company makes a wide variety of luxury watches that are sought after by collectors around the world. Recently, they unveiled their newest model called Royal Oak Offshore or RO for short. This new timepiece features a 12 o’clock date window with day/night indication, an annual calendar as well as a minute repeater function on demand to celebrate the brand’s 250th anniversary in 2025. 

Audemars Piguet has been known for its luxurious designs and exquisite craftsmanship since its inception and this latest addition lives up to their reputation nicely!

Audemars Piguet has partnered with soccer superstar Lionel Messi to create an exclusive line of watches celebrating his achievements on the field. These pieces will be limited edition and will feature his signature on them. So that you know you’re getting a truly authentic piece of him in your life when you wear it! 

A.Lange & Söhne

A.Lange & Söhne is one of the world’s most sought after watchmakers, with a rich history dating back to 1845 and their founding by Ferdinand Adolph Lange.

The company has been family-owned since its inception, making it one of only six independent German watchmakers to survive World War II and post-war market turmoil.

Over the years, they have been known for their pioneering innovations in timekeeping technology including perpetual calendars, split-seconds chronographs and annual calendar watches.

Today, with headquarters based near Dresden in Saxony, Germany, A.Lange & Söhne is recognized as “the world’s leading manufacturer of mechanical timepieces.”  


As one of luxury watch brands with a rich history of more than 160 years, Jaeger-LeCoultre is known for their high quality timepieces. The company started in 1833 as the LeCoultre & Cie by its founder Antoine LeCoultre and his brother-in-law Edouard Jeager.

Jaeger-LeCoultre watches are known for their luxury, quality and elegance. In the past two centuries, they have received many prestigious awards. Such as being named “Most Innovative Watchmaker” in 2013 by Forbes magazine.

They also have won several trophies from the Grand Prix d’Horlogerie de Genève where they were recognized as one of the top three brands in the world along with Patek Philippe and Rolex.

Today, they have four major collections – Reverso, Master Grande Tradition Gyrotourbillon I Ultra Thin Perpetual Calendar (that we love!), Master Compressor Extreme LAB and Atmos Collection. Known as an innovator in luxury watches, this brand has a lot to offer those who are looking for something unique.

Ulysse Nardin

The name “Ulysse Nardin” has been synonymous with Swiss watchmaking for over 150 years.

Ulysse Nardin is one of luxury watch brands and was created to symbolize excellence, reliability and creativity. Ulysses S.Nardin stands for innovation, quality craftsmanship and a high level of haute horlogerie know-how. All hallmarks of Switzerland’s centuries old tradition as home to some of the world’s finest timepieces. 

They are well known for their high quality and beautifully crafted timepieces, which come at an equally high price point. Ulysse Nardin was founded in the small town of Le Locle by Charles-Félicien Rogeon as a maker of parts for other watchmakers. The company moved to Geneva in 1864 when they began making complete watches under the name “Nardin Watch Co.” 

Since its founding in 1846 by Ulysee Nardins son-in-law Leon Rousseau, this pioneer company has pioneered many breakthroughs that have become integral parts of modern watchmaking.

Vacheron Constantin

 A Swiss watchmaker that has been producing timepieces since 1832, Vacheron Constantin is world luxury watch brand for the quality of its craftsmanship.

The company’s skillful artisans use antique-style techniques to create a range of watches in styles, from traditional dress watches with elegant dials and cases to sportier models with oversized faces. 

In 2012, the company introduced its Métiers d’Art collection – which allowed it to showcase its mastery of complicated decorative arts, such as engraving, guilloché enamel work and patina finishing.

The company is also known for their complicated movements which require many hours to assemble. It’s interesting to see how these timepieces have changed throughout history and how they’ve become so popular today!


Panerai is another one of Swiss luxury watch brands. It was founded in 1860 by Giovanni Panerai, an Italian entrepreneur who wanted to create timepieces for divers.

The first watches were designed and manufactured in Florence, Italy. But the company soon moved its headquarters to Switzerland because of better access to international markets.

Currently the company has bases all over the world including Japan, China and Dubai. And they manufacture their products for resale locally as well as internationally.  

Panerai’s most iconic product is undoubtedly the Luminor Submersible 1950; with its 47mm case size, it is one of their largest models that can also be worn while diving up to 300 meters deep. And without any risk of water seeping into it.

They offer a variety of different styles from sports models to elegant dress watches that can be found all over the world. For those who want something different than what is on the market today, this might just be your answer!


Girard-Perregaux is a Swiss luxury watch company with an illustrious history. Starting from humble beginnings in the small town of La Chaux-de-Fonds, Girard-Perregaux has grown into one of the most prestigious names in horology.

The brand’s success can be attributed to its dedication to innovation and quality craftsmanship. The company was founded by François Czapek in 1832 and it is still family owned today.

Over the years, Girard-Perregaux has produced some iconic watches such as: Constant Escapement Tourbillon; Laureato Selfwinding Moonphase Chronograph; and Compax Small Second Curved Jubilee Bracelet Watch.  All of these timepieces are stunning examples of Girard-Perregaux’s dedication to excellence both aesthetically and technically.

With a history of producing quality timepieces, they have continued to put out some of the finest watches in the world today. 


Nordgreen timepieces are luxury watches that offer a high-quality, modern design at an affordable price. The brand is best known for its minimalist take on the classic wristwatch with clean lines and no distractions.

The Nordgreen watch is an elegant timepiece, which is both affordable and stylish. They offer many different styles from classic analogs, to vintage inspired digital designs, as well as modern minimalist varieties.

Nordgreen strives to provide you with high quality craftsmanship at an affordable price point. So you can look your best without breaking the bank! 

They also have limited edition pieces that will set you back a bit more. But provide some great eye candy to your collection. With Nordgreen Watches, it’s all about what you want in your watch!


Hublot is a Swiss luxury watchmaker that has been in operation since 1980. The company was founded by Jean-Claude Biver, who had previously served as CEO of Omega Watches in 1975.

Since then, he has created the world’s most expensive watch with his own company: “The Hammer”. And it cost $2 million per unit to produce and sold for $5 million each.

They are known for their high quality and craftsmanship. As well as being one of the first watchmakers to develop titanium alloys for use in wristwatches, which they have dubbed “aero-space metal.”

These watches can cost tens of thousands or even hundreds of thousands dollars. But it’s not just about how much you spend on a Hublot; it’s also about what type you buy. There are many different types available from sports models to GMTs to Big Bang Meca-Quartz models with varying prices. 


There are some brands that you can tell were made for the rich and famous. Bulgari is one of those brands. If you’ve ever seen a classic car with a yellow “B” on it, chances are that brand was made by Bulgari.

This company has been around since 1884. And continues to produce luxury items in their factories located in Switzerland and Italy today.

They make everything from jewelry to watches to perfume. But what they’re most known for is their necklaces and earrings which cost anywhere from $300-$10,000 each!

What’s more, the company has been making fine jewelry since 1884. They have created beautiful pieces for many Hollywood actresses like Audrey Hepburn and Elizabeth Taylor.

In 2009 they became the only jeweler to be invited to exhibit at both the Louvre museum in Paris, as well as New York’s Metropolitan Museum of Art. It is a brand that knows luxury – with their most expensive item costing $1 million dollars! 


Vincero is one of luxury watch brands that was founded in 2005 by Parker and his two business partners.

The three were looking to start a business with their own personal specialization. Alex being the design specialist, Ben as the marketing guru and Parker with his background in manufacturing.

The result of this collaboration is Vincero Watches. Vincero watches are designed for the person who wants fashion, quality and value all wrapped into one timepiece.

With an emphasis on self-expression, Vincero’s designs have been worn by celebrities such as Justin Timberlake and Usher. Vincero has been featured on various popular TV shows such as “The Today Show” and “Good Morning America”.

The founder, Chris Vadnais, started this company after realizing how much he loved being able to purchase quality item. And without having to worry about them taking up space in his home or office.

With that realization, he founded Vincero which now helps people everywhere buy quality products. And without worrying about their homes becoming cluttered or not living a minimalist lifestyle.

NOMOS Glashütte

NOMOS Glashütte is a German watch company that has been around since the mid-1980s.

Founded by Roland Schwertner, NOMOS Glashütte was originally created to produce mechanical watches for other brands. However, in 1991 they began making their own line of watches, and they have since become one of the most popular brands in Europe.

They are known for creating elegant timepieces with impeccable craftsmanship. The company’s motto is “The Perfectionist’s Watchmaking.”  Their designs are inspired by classic European styles dating back to 1884 and combine modernity with tradition at all levels: from materials used to production processes employed.


Breitling is an iconic Swiss watch company that was founded in 1884. They have a rich history of innovation, and their watches are known for being highly accurate and precise.

Their attention to detail is the reason they’ve been able to remain at the forefront of luxury watchmaking for so long. Breitling’s commitment to excellence has made it one of the most popular brands among celebrities and professional athletes worldwide. From Paul McCartney and Serena Williams, to Tom Brady and Hines Ward, Breitling watches are being seen everywhere!

Breitling has been a long time favorite watch brand for pilots and travelers. The watches are known for their accuracy, durability, as well as the company’s innovative approach to design. Breitling is also widely popular amongst celebrities such as Jay-Z, Drake, and Kanye West, who have all been spotted wearing the expensive pieces on various occasions. 

Breitling produces several models of both analog and digital watches. And range in price from $6,000 to over $1 million dollars. With so many options available, you’re sure to find something that fits your style preferences. And while still fitting into your budget!


Seiko is a Japanese watch company and it was founded in 1881. The Seiko 5, an automatic wristwatch line with the date on the face of the watch, was introduced in 1963. And it has been popular ever since.

The company has a long history of producing watches for collectors as well as timepieces for sports enthusiasts and professionals. They also have produced quartz watches, kinetic watches, and solar-powered watches throughout their existence.

In 1985 they released the first Kinetic Chronograph Watch which stores energy from its wearer’s movement. So it can be worn without batteries or electricity. This chronograph does not use any external power source to work; instead it uses kinetic energy from your arm movements to keep going!


Bremont is a leading British watch and clock maker, founded in 2002 by brothers Nick & Giles English.

The company’s focus is on aviation watches. They also have an extensive range of timepieces for those who are looking for something more casual.

Bremont collaborates with both military personnel and the Royal Air Force to create their functional yet stylish watches. They use Swiss movements that are robust and reliable but still offer excellent accuracy.

In addition, all Bremont watches come with a 5-year warranty, also include water resistance up to 50 meters – perfect if you’re clumsy like me!

Bell & Ross

Bell & Ross watches are one of the most sought after and luxury watch brands in the world. In fact, they have been ranked as number five on Forbes’ list of “The World’s Most Valuable Luxury Brands.”

They were founded by two French entrepreneurs who wanted to create a watch that was both beautiful and rugged enough for military pilots.

The company has gone from strength to strength since its founding in 1983, with over 100 employees working at their headquarters in Switzerland. This blog post will explore Bell & Ross’ history, as well as some of their iconic designs.

With a wide range of watches that range from sleek chronographs to gold-plated dress watches, Bell & Ross is set to provide you with an option for every occasion!

Roger Dubuis

Circling through the luxury watch market is Roger Dubuis. The Swiss brand has been around since 1996 with a storied history of innovation.

One of their most recent introductions was the Excalibur 42mm, which features an innovative column wheel chronograph and tourbillon with variable inertia balance in silicon. This model also includes an exclusive perpetual calendar with moon phases, leap years, day/night indicator, months and dates.

The first thing you notice when you walk into the Roger Dubuis store is the scent. You never know what it will be, but it’s always something decadent and delicious.

The second thing you notice are the watches. They’re everywhere – on mannequins, in glass cases, hanging from hooks on the wall and dangling from chains above your head. There’s no way to miss them! And that’s by design because these timepieces are worth every penny of their high price tags.

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In conclusion, these are the top luxury watch brands you should know. If you’re thinking of buying a new timepiece or want to learn more about the industry before making that purchase decision, this list is for you! 

These companies have been around for decades and represent some of today’s most well-known faces in watches, as well as horological innovation. You can’t go wrong with any one of them. And they all offer something unique so make sure to do your research before deciding on just one brand.

When you’re looking for your next investment piece or just want to feel like part of an exclusive club, consider investing in one of these well-known luxury watches. Which brand is on your shopping list?

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